Understanding Connected TV

Key Insights from the Report: 

• Clarifying the CTV Landscape – Cutting through industry jargon to provide a clear, practical definition of CTV and its role in modern media planning. 
• Targeting Effectively – How to balance advanced audience targeting with reach and efficiency. 
• Quality vs. Scale – Understanding the trade-offs between precise targeting and securing high-quality, premium inventory. 
• Measuring Success – Navigating diverse measurement tools and ensuring your CTV investments drive meaningful results. 
• Practical Steps for Advertisers – Actionable recommendations to integrate CTV seamlessly into your marketing strategy. 

Whether you’re new to CTV or looking to refine your approach, this guide will help you maximise value, ensure transparency, and future-proof your media investments. 

Get the full report and gain the insights needed to make CTV a powerful part of your media strategy.