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On-demand: Live Insider Briefing

Marketing Transformation Best Practice:
Evolving for Effectiveness

Join Ebiquity's leadership team for an essential session on marketing transformation. Over 60 minutes, we will equip brand marketers with the strategic frameworks and practical insights needed to exceed marketing objectives as the operational demands of the function continue to rewire.

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Speakers

Ruben Schreurs

Group Chief Executive Officer

Nick Pugh

Chief Marketing Effectiveness Officer

David Muldoon Profile Pic Square

David Muldoon

Global Managing Director, Marketing Transformation

The three critical pillars of successful marketing transformation:


Measuring true business growth
Move beyond vanity metrics to establish measurement frameworks that directly link marketing investments to sustainable business outcomes. Learn how leading organisations are implementing accountability systems that demonstrate marketing’s genuine contribution to enterprise value.

Building integrated operating models
Discover how to structure your marketing organisation and agency partnerships for maximum effectiveness. We will explore proven approaches to orchestrating best-in-class agency ecosystems whilst maintaining strategic coherence and operational efficiency across all marketing touchpoints.

Balancing innovation with governance
Navigate the AI revolution without compromising control. Understand how to accelerate innovation through intelligent adoption of artificial intelligence whilst maintaining robust governance frameworks that protect brand integrity and ensure regulatory compliance.

Transform your marketing from a cost centre to a growth engine.

"Many clients expect agencies to solve integration. But this rarely happens effectively. Fragmentation simply moves internally. The result is inefficiency, causing friction between internal teams and agency partners."

David Muldoon

Global Managing Director, Marketing Transformation

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What we cover

Gain actionable insights on:

  • Establishing measurement systems that prove marketing's impact on business growth
  • Designing operating models that optimise both internal capabilities and external partnerships
  • Creating governance structures that enable rapid innovation whilst managing risk
  • Implementing AI solutions that enhance rather than replace strategic marketing thinking
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Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

All insights
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LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
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Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
February 6, 2026
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