Ebiquity en la prensa: La compra programática y la grave lacra de la falta de transparencia

Ebiquity en la prensa: La compra programática y la grave lacra de la falta de transparencia

Por qué 85 céntimos de cada euro invertido en publicidad programática se van por el desagüe

Hellmut Fischer, General Manager de Ebiquity Alemania, en una entrevista concedida a W&V expone las principales conclusiones del estudio llevado a cabo por la compañía sobre la compra programática.

 

Para leer el artículo completo de marketing director, haga clic aquí.

Presentado por primera vez: 05/ 12/2018. 

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