Ebiquity, New York – 28th November 2018 – Ebiquity, a leading, independent, marketing and media consultancy, announced today their partnership with the Interactive Advertising Bureau (IAB) in the United States.
IAB is the industry association in the USA representing companies that are actively engaged in and support interactive advertising. The IAB has taken a leading role in publishing standards of online advertising and measurement practice.
As IAB partners, Ebiquity will provide independent media and marketing expertise to drive a more transparent ecosystem in the digital sphere while assisting the IAB and their members with best practices across the industry.
Ebiquity’s participation will involve the opportunity to showcase research, insights, and technology to members while participating in IAB Committees & Councils that create industry standards, guidelines, and best practices.
Camilo Lizarralde, Head of Digital – North America, Ebiquity says;
“Ebiquity’s partnership with the IAB will help in further developing industry standards, conducts research, and provide our clients with the knowledge and transparency needed to regain trust in our ever-changing marketing industry.”