Ebiquity plc, announced today the opening of its new office in India in Gurgaon. FirmDecisions, Ebiquity’s contract compliance specialist entity, already has an office in Mumbai since March 2017.

India is amongst the fastest-growing advertising markets in the world and will attain the 9th rank in overall ad spending by the end of 2021. Ad spends in India will grow by 23.2%*, and Digital is expected to grow by 28%* by the end of this year.

India’s digital transformation is moving at a rapid pace, and Ebiquity recognises the need to have a strategic local presence to support current and new clients. 

Reflecting on the significant growth in the Indian market, Ebiquity has appointed Sandeep Srivastava as the Managing Director of its India office, with the responsibility of its growth and expansion in the market. Sandeep brings more than two decades of media management experience across agencies, as well as media consulting. In his previous 14-year stint with Accenture in its media management practice, he developed its offerings in emerging/ new markets, besides India.

His experience and expertise in the media and marketing industry will prove invaluable to clients looking for greater transparency and accountability of their media investments.

Nick Waters, Group Chief Executive Officer, said:

“I am delighted that Ebiquity is now entering India, following the successful launch of FirmDecisions several years ago. India is one of the most exciting and complex media markets in the world with a strong track record of growth over the past 20 years, and many years of high growth ahead.  We see a tremendous opportunity to help our clients eliminate waste and create value from their media investments to achieve better business outcomes.”

Ebiquity is committed to better support its global client partnerships and the growing demand for its services from clients in India. India is also home to scores of multinational conglomerates and the third largest start-up market in the world.

Ebiquity will offer its unique solutions from Media Management, Media Performance, and Contract Compliance pillars, all under one roof to optimize clients’ media investments.

Sandeep Srivastava, Managing Director India, said:

I’m excited to join Ebiquity at a time when our industry needs greater accountability of marketing investments, especially in digital media. I truly believe that Ebiquity provides world-class services that enable advertisers to maximise the efficiency and effectiveness of their media investments, as digital enters a new era.”

Ebiquity Group already has a strong presence in the market with FirmDecisions, the largest independent global marketing compliance specialist. Sandeep Khewle, who has been the Managing Director of FirmDecisions in India since its inception in 2017, built its contract compliance business to a market leading position.


(*Source: GroupM TYNY 2021 Report).

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