Ebiquity Intel will take part with a speaker slot at the yearly APG Strategist Conference GROW 2018. The key theme for this year is “IMPACT!” and Paul Feldwick, “Godfather of Planning alive” & renown author, will give the key note speech – that we are also looking forward to. You can find the full program here.
Our speaker slot at GROW 2018 builds on a long-standing collaboration between Ebiquity Intel and APG (Account Planning Group Germany). After our support with Insight case studies and competitive monitoring data during the APG Power Planning Camp aimed at junior planners, the participation at this year’s APG Strategist Conference will give us a chance to present Ebiquity to an audience of marketers and creative agencies people as not just a „data delivery company“, but also for our broader expertise and strategic divisions.
Given the conference’s key theme (“IMPACT!), the Ebiquity INTEL speech will draw on the recent Ebiquity Advanced Analytics research presented in Cannes and the “Profit Ability” study done by Ebiquity and Gain Theory for Thinkbox and led by Nick Pugh that brings new insight into advertising’s short and long-term ROI. Mihaela Tantas, Insight consultant at Ebiquity Germany, is in close contact with our Analytics team to work out how to best highlight our key findings, including the opportunity for marketers worldwide to drive $45bn of additional profitability from their marketing investment.
The conference will take place on August 30th in Hamburg within the famous location called Schmidtchen nearby Reeperbahn. We’ll keep you posted how it worked and share our experience soon.