Ebiquity today announces the launch of its pioneering AI solutions and an expanded strategic partnership with Scope3.
At the Scope3 Landscape event in New York, Ebiquity Group CEO Ruben Schreurs presents live the launch of the ERA Curriculum solution and outlines the forthcoming release of the Ebiquity pre-flight check agentic AI, scheduled for H2 2025.
ERA stands for Effective and Responsible Advertising, which is the guiding principle for Ebiquity. Working with over 70 of the top 100 global brand advertisers, they maximize incremental business outcomes through investments in advertising, while ensuring governance and compliance is strictly in order.
The ERA Curriculum is a comprehensive, Ebiquity-hosted repository of codified guidelines that includes rules, restrictions, guardrails, best practices, regulatory mandates, taxonomies, and naming conventions tailored to each brand organization. Designed specifically for brand advertisers, this solution interfaces seamlessly with any AI application – whether LLM or agentic – used internally or externally, across all platforms. A universal ERA Curriculum is available for immediate adoption, complemented by sector-specific versions that incorporate detailed regulatory frameworks and industry best practices that apply to certain sensitive product categories.
Ebiquity also announces the planned launch of its pre-flight check agentic AI in H2 2025. This advanced tool will enable proactive validation of media plans and activation strategies to ensure compliance and optimize campaign performance before execution. This paradigm shift from reactive auditing to proactive planning will help clients and their agency partners significantly enhance media quality and client outcomes.
Ebiquity has significantly expanded its strategic partnership with Scope3. At launch, the ERA Curriculum is natively available within the Scope3 platform through a seamless interface integration, delivering enhanced risk mitigation and best practice capabilities for all its users. The pre-flight check agent is also planned to launch within the platform.
In addition, Ebiquity has developed a proprietary .AIRF protocol (AI-Readable Format) optimized for prompt ingestion and training of AI models that minimizes compute requirements, thereby significantly lowering costs and emissions. As part of its continued commitment to innovation, Ebiquity plans to allocate an organic capital investment of up to 750K GBP in 2025 to further accelerate R&D initiatives and expand its AI Center of Excellence under the leadership of Chief Data and Technology Officer Lars Noordewier.
Ruben Schreurs, Group CEO, stated, “Our pioneering approach to AI and the launch of the ERA Curriculum underscore our unwavering commitment to security, compliance, and operational excellence. We are setting new industry benchmarks to ensure that fast innovation can be achieved responsibly.”
Lars Noordewier, CDTO, commented, “The development of our proprietary .AIRF protocol and the robust design of our ERA solutions reflect our dedication to optimizing AI efficiency and safeguarding client data. Our investment will catalyze significant advancements in our AI capabilities.”
Brian O’Kelley, CEO at Scope3, added, “Ebiquity’s ERA Curriculum is exactly the kind of expert-driven approach needed to ensure AI transforms advertising for the better. By integrating their comprehensive guidelines directly into our agentic platform, we’re giving advertisers the tools they need to make truly intelligent decisions about where and how they show up online in a way that meets their unique values, standards and needs as a brand. This expanded partnership represents our shared commitment to building a media ecosystem that is simultaneously more effective, brand safe, and sustainable by design.”
