In the press: Why marketers must look beyond cookies and rethink data in the 2020s

In the press: Why marketers must look beyond cookies and rethink data in the 2020s

Speaking on a panel at The Drum’s Predictions 2020 event, Andrew Challier, chief client officer, shared his predictions for the year ahead. Talking about the way forward, Andrew predicts that the industry will finally see “the rebirth of creativity and the importance of creativity in engaging people and reaching people in a meaningful way.”

To read the article in full in The Drum, click here.

 

To watch Andrew’s interview please see below: 

Ebiquity Insights

Equip yourself with the data, benchmarks, and strategic insights needed to navigate the evolving advertising landscape.

LHF advertising after the watershed: Early winners, exits and ROI implications for UK TV
February 12, 2026
Ebiquity Appoints David Muldoon as Global Managing Director of Marketing Transformation
February 6, 2026
research
Beyond ROI: What Really Drives Effectiveness on TikTok 
New research from TikTok, powered by independent econometric analysis from Ebiquity
Why Streaming TV’s ROI challenge is an opportunity (if you get governance right) 
January 27, 2026
Four ways to make Marketing Mix Modelling work for your business 
January 15, 2026
Evolving the media operating model: Insights from Mars’ Transformation
January 13, 2026
guides
Scaling with Safeguards: How to grow your Streaming TV investment effectively
How the Omnicom–IPG Merger Impacts Marketers
December 22, 2025