Martin Vinter, Head of UK media, Ebiquity discusses WPP’s decision to merge J Walter Thompson with Wunderman, which has been featured on Campaign.
In this article Martin suggested that the move was a logical response to client demand. He says “Having to use up to three to five agencies results in inherent complexity that clients do not want, need or pay for.”
To read the full article please click here.
First featured 27/11/2018