Ebiquity and Lumen have partnered to reveal the impact of consumer attention on advertising effectiveness, showing a strong correlation between attentive seconds and incremental profit across media channels.
As attention metrics mature, Ebiquity and Lumen demonstrate how integrating these metrics into media planning can offer brands a tangible edge in driving profit. Download this groundbreaking study and discover how attention-based planning can directly boost your ROI.
In partnership with Lumen, Ebiquity’s modelling highlights attention as a key indicator of profitability. Using attention data as a leading indicator unlocks:
Allowing real-time adjustments and pre-testing of creative, enabling brands to maximise ROI efficiently.
Adding depth to MMM, attention data reveals how consumer engagement drives success across channels.
Together, attention and MMM insights offer brands a clear, actionable path to sustained profitability.
