Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
The US Association of National Advertisers (ANA) recently held its annual Advertising Financial Management conference. The event brings together sourcing and finance professionals on the client side, together with their agency counterparts.
In the increasingly complex marketing ecosystem, it’s important that advertisers regularly revisit and remind themselves of the fundamental principles of
Although the ANA media agency contract template is based on American law and tailored to the unique commercial nuances of
This new guide has been designed to help advertisers review and – where necessary – reset Performance-Related Fees. Thanks to
By Federica Bowman, Global CEO at FirmDecisions Focus on media has paid off Over the past decade, many of the
As brands around the world come to terms with the next normal – post-pandemic, with geopolitical uncertainty, and in an age of high interest rates and inflation – the ANA’s 2023 Advertising Financial Management conference earlier this month came at a most opportune moment.
Ebiquity forecasts there will be 27% less media account pitches and agency reviews in China in 2022 compared with 2021
Ebiquity and Scope3 latest report search mentioned in London Review of Books article by Donald MacKenzie.
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
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