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Ebiquity forecasts 5.2% growth in China Media spend for 2022

China media spend projected to shrink from 2021 growth rate of 7.5% to 5.2% in 2022. By 2024, media spend growth will slow down to 3.2%

January 13, 2022

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January 9, 2025

The 2024 Recap: Ebiquity Transmit in Review

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Ebiquity Strengthens Executive Leadership Team with Four Strategic Promotions

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Demystifying AI in Media Planning and Buying

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The Art of Great Creative: Celebrating 2024’s Standout Adverts

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The Two Sides of Marketing Effectiveness

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2025 HFSS Advertising Ban: The Impact and Essential Strategies for UK Advertisers

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October 22, 2024

Ebiquity Joins Ad Net Zero to Accelerate Sustainability in Global Advertising

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Is combining different channels efficient?

October 7, 2024

Is Combining Different Channels Efficient?

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contract compliance trends

September 18, 2024

Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

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Overfitting

September 2, 2024

We need to talk about overfitting

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August 1, 2024

How Advertisers Should Navigate the EU AI Act and Ensure Compliance

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July 1, 2024

Balancing long-term and short-term

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June 3, 2024

Profit Ability 2: The killer slide that very nearly flew beneath the radar

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May 7, 2024

Handing over MMM data like a professional

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News & Insights Press

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April 25, 2024

Profit Ability 2: The new business case for advertising

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April 22, 2024

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

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April 9, 2024

Row over MFA label for publishers hits boiling point

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Unveiling Made for Advertising and Digital Media Waste

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March 13, 2024

Advertisers Wasting Millions on “Made for Advertising” Sites

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March 8, 2024

When marketing contract compliance meets internal audit

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Out of home boosts other media channels

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February 5, 2024

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

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February 1, 2024

Why the third-party cookie is being deprecated?

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December 11, 2023

Should ‘brand PPC’ be included in MMM econometric models?

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November 29, 2023

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

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8 ways to build credibility in marketing effectiveness

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Unveiling 2024: Key insights into global advertisers media budget

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Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence  

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October 12, 2023

Indicators of a Flourishing Media Agency Partnership: What to Look For

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October 2, 2023

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

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September 20, 2023

Reimaging Agency Selection: Why is now a good time to go to pitch?

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September 4, 2023

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

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August 23, 2023

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

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August 21, 2023

YouTube Advertising: Are Children’s Policies Being Violated?

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August 17, 2023

Rigorous Performance-Related Fee management: the key to harmonious agency relationships

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August 15, 2023

The 5 key challenges to overcome in Paid Search

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August 7, 2023

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

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July 21, 2023

Where next for TV ad revenue?

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July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

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July 17, 2023

The health of media agency networks, implications for brands

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July 10, 2023

Reflections on ANA Advertising Financial Management Conference and New Contract

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July 3, 2023

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

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June 30, 2023

The changing face of Performance-Related Fees in media agency agreements

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June 29, 2023

ANA’s new & improved Media Agency Contract Template: What you need to know

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June 29, 2023

Google Antitrust: Results of Adalytics’ Advertising Spend Study

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June 28, 2023

Driving Change: Tackling ANA’s $20Bn in Media Waste

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June 21, 2023

Why now is a good time for advertisers to review agency performance-related fees

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June 12, 2023

How to calculate effective share of voice – is the JPJ curve still relevant today?

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June 7, 2023

Time to get serious about creative and production contracts

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May 23, 2023

Mastering financial best practices and embracing change

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May 23, 2023

How can you optimise your influencer spend?

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Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

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Ebiquity delivers a strong performance in 2022

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April 28, 2023

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

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April 26, 2023

Ebiquity’s commitment to creating a better media world

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March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

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February 22, 2023

Top brands are abandoning Twitter advertising because they fear a public backlash

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Creating a Better Media World, Together

February 16, 2023

Ebiquity becomes signatory to EU Code of Practice on Disinformation

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February 2, 2023

A Puff of Carbon Dioxide

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October 17, 2022

Macro-economic outlook for brands in the era of uncertainty

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January 21, 2025

Ebiquity announces appointment of Paul Murphy as Managing Director of its Australia and New Zealand business.

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November 20, 2024

Ebiquity Announces the Appointment of Ruben Schreurs as the Group’s Chief Executive Officer

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