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Expect more agency reviews and media account pitches in China in 2023

Ebiquity forecasts there will be 27% less media account pitches and agency reviews in China in 2022 compared with 2021

March 28, 2023

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Reimaging Agency Selection: Why is now a good time to go to pitch?

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‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

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Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

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YouTube Advertising: Are Children’s Policies Being Violated?

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Rigorous Performance-Related Fee management: the key to harmonious agency relationships

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The 5 key challenges to overcome in Paid Search

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Where next for TV ad revenue?

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July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

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Reflections on ANA Advertising Financial Management Conference and New Contract

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Bayesian Media Mix Modelling: Cure-all or caveat emptor?

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The changing face of Performance-Related Fees in media agency agreements

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ANA’s new & improved Media Agency Contract Template: What you need to know

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Google Antitrust: Results of Adalytics’ Advertising Spend Study

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Driving Change: Tackling ANA’s $20Bn in Media Waste

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Why now is a good time for advertisers to review agency performance-related fees

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Mastering financial best practices and embracing change

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Ebiquity delivers a strong performance in 2022

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Ebiquity’s commitment to creating a better media world

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March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

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Top brands are abandoning Twitter advertising because they fear a public backlash

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Ebiquity becomes signatory to EU Code of Practice on Disinformation

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Macro-economic outlook for brands in the era of uncertainty

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Global Advertisers Show Optimism in 2024 Media Investment Strategies

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Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model

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Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows

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