Blog
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
October 2, 2023
Tag: marketing effectiveness
Blog
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
September 4, 2023
Blog
Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
August 23, 2023
Blog
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
August 7, 2023
Press
Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights
Ebiquity is pleased to announce ViewersLogic partnership to bring insights from its Single-Source Data Panel to our media investment analysis platform.
July 18, 2023
Blog
Bayesian Media Mix Modelling: Cure-all or caveat emptor?
Welcome to the Wheelhouse, a series of blogs from Ebiquity’s Marketing Effectiveness team. The “Bayesian versus traditionalist” tribal conflict has
July 3, 2023
Blog
How to calculate effective share of voice – is the JPJ curve still relevant today?
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,
June 12, 2023
Press
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Nick Waters discusses with Digiday premium inventory reminding marketers why they should buy their ads directly from publishers, especially in programmatic.
September 27, 2022
Press
‘Supportive to our business’: Industry arbiter Ebiquity eyes growth amid TV measurement woes
Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
May 26, 2022
Press
Advertising in 2022: Time to Look Up
Here are some inconvenient truths stated as bluntly as possible in the hope that we might finally see some significant momentum behind the much-needed change in our industry.
January 24, 2022
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