marketing effectiveness Archives - Ebiquity

marketing effectiveness

The Two Sides of Marketing Effectiveness

Balancing long-term and short-term

Profit Ability 2: The killer slide that very nearly flew beneath the radar

Handing over MMM data like a professional

Profit Ability 2: The new business case for advertising

The business case for ad budgets – in language the business understands

Out of home boosts other media channels

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

Should ‘brand PPC’ be included in MMM econometric models?

8 ways to build credibility in marketing effectiveness