
Global Advertisers Show Optimism in 2024 Media Investment Strategies
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
Earlier this month, Ebiquity published the results of the 2024 Annual ‘Media Budgets Survey’ in partnership with the World Federation of Advertisers (WFA).
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
Nick Waters, discusses with the Royal Television Society (RTS) the downturn of UK TV ad revenue, with both Channel 4 and ITV reporting declines.
Ebiquity is pleased to announce ViewersLogic partnership to bring insights from its Single-Source Data Panel to our media investment analysis platform.
As we look ahead to 2023, there are three trends in digital that I believe will dominate advertising investment by the world’s biggest brands in the coming year.
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