Add Ebiquity to the growing list of companies looking to exploit the fact that TV measurement in the U.S. is no longer dominated by one company.
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
Advertisers throttled their third-party audience buys and started urging publishers to take more control over how they got someone’s consent for advertising.
Ebiquity announces the appointment of Sanny Manduapessy as Managing Director of its Southeast Asia business.
Our Group Chief Product Officer, Ruben Schreurs, discusses the IAB Europe’s Transparency & Consent Framework (TCF).
Ruben Schreurs, Group Chief Product Officer, comments on Q4 2021 earnings of Google, Meta, and Amazon.
Ebiquity plc, announced the acquisition of Forde and Semple, the largest independently owned and operated media auditing company in the Canadian market.