Indicators of a Flourishing Media Agency Partnership: What to Look For
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
Global marketers adopt the path to marketing excellence, addressing effectiveness challenges. WFA, Ebiquity, and IPA’s new study reveals transformative insights.
Ruben Schreurs spoke to Digiday on GroupM’s recent decision to partner with Jounce Media in removing made for advertising sites from their inclusion lists.
Our CSO, Ruben Schreurs, was quoted by VideoWeek regarding the newly released YouTube advertising report by the research firm, Adalytics.
Performance-Related Fees (PRFs) are an essential element in fostering strong relationships between advertisers and their media agency partners. For PRFs to remain effective, however, they must be properly managed by both parties.
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