Maria Ouriques

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics
Why the third-party cookie is being deprecated? 
Incumbents struggle to retain media accounts in China amid slowdown 
Should ‘brand PPC’ be included in MMM econometric models? 
Global Advertisers Show Optimism in 2024 Media Investment Strategies  
8 ways to build credibility in marketing effectiveness
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows