Blog Archives - Page 5 of 25 - Ebiquity

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Reflections on ANA Advertising Financial Management Conference and New Contract

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

The changing face of Performance-Related Fees in media agency agreements

ANA’s new & improved Media Agency Contract Template: What you need to know

Driving Change: Tackling ANA’s $20Bn in Media Waste

Why now is a good time for advertisers to review agency performance-related fees

How to calculate effective share of voice – is the JPJ curve still relevant today?

Mastering financial best practices and embracing change

How can you optimise your influencer spend?

Ebiquity delivers a strong performance in 2022