Blog

Ebiquity appoints Ruben Schreurs to the role of Chief Strategy Officer
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
The health of media agency networks, implications for brands
Reflections on ANA Advertising Financial Management Conference and New Contract
Bayesian Media Mix Modelling: Cure-all or caveat emptor?
The changing face of Performance-Related Fees in media agency agreements 
ANA’s new & improved Media Agency Contract Template: What you need to know
Driving Change: Tackling ANA’s $20Bn in Media Waste
Why now is a good time for advertisers to review agency performance-related fees
How to calculate effective share of voice – is the JPJ curve still relevant today?