Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework