Blog
Macro-economic outlook for brands in the era of uncertainty
Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.
October 17, 2022
Category: Blog
Blog
What steps should advertisers take to deliver responsible media investments?
The complex media landscape makes it difficult for advertisers to take action. Here are a few steps that advertisers can start doing now to tackle responsible media investments.
September 20, 2022
Blog
HM The Queen
The management team and members of staff of Ebiquity Plc are deeply saddened to learn of the passing of Her Majesty Queen Elizabeth II. We offer our condolences to the Royal Family.
September 9, 2022
Blog
Pay for Performance in U.S. Local TV: Did You Get What You Paid for?
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
August 31, 2022
Blog
Digital ad spend set to grow by a third by 2024
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
July 4, 2022
Blog
Ad-funded models – What’s happening to Netflix?
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
June 30, 2022
Blog
Ad-funded streaming will create new measurement challenges for advertisers
Speculation is growing that Netflix will launch a lower-cost subscription tier that is supported by advertising. This means media plans will get more complex, and measurement will be more important than ever.
May 11, 2022
Blog
Media Services Framework: A Guide to Value Pots
ISBA and partners Ebiquity have today launched a best practice guide to Value Pots which not only explains what they are but also provides clarity on how they are used by media agencies
April 28, 2022
Blog
Ebiquity plc Acquires Media Management Inc and MediaPath Network AB
Ebiquity plc, announced today that it has entered into a conditional agreement to acquire MediaPath and a definitive agreement to acquire Media Management Inc (MMi).
March 29, 2022
Blog
Introducing Panorama from Ebiquity – Evolving audit as a strategic business tool
Ebiquity introduces Panorama: The Ebiquity Integrated Advertising Consultancy Framework
March 22, 2022
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