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Inflation is forcing advertisers to make some tough choices
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Why the agency selection process is broken – and how to fix it
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Digital ad spend set to grow by a third by 2024
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Ad-funded models – What’s happening to Netflix?
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Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’
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Ad-funded streaming will create new measurement challenges for advertisers
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Media Services Framework: A Guide to Value Pots
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Ebiquity plc Acquires Media Management Inc and MediaPath Network AB
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Introducing Panorama from Ebiquity – Evolving audit as a strategic business tool
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‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern
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