General
Unveiling 2024: Key insights into global advertisers media budget
The annual Ebiquity & WFA media budgets survey reveals the strategic planning and budgetary intent of global advertising leaders.
November 7, 2023
Category: News & Insights
Press
Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model
Domino’s CMO, Sarah Barron, offers insights into the company’s journey to success, highlighting the central role played by Ebiquity in enhancing their marketing effectiveness efforts and ensuring strategic allocation of every marketing dollar.
October 30, 2023
Press
Most of the world’s biggest advertisers have stopped buying ads on Elon Musk’s X, exclusive new data shows
Data from marketing consultancy Ebiquity suggests most big advertisers have stopped spending on X. Ebiquity works with 70 of the top 100 advertisers. Just 2 of those advertised on X last month. X CEO Linda Yaccarino and Elon Musk recently stated that 90% of its big advertisers had returned.
October 24, 2023
Press
Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence
Ebiquity, announced its acquisition of Transmit, the Media Intelligence Terminal dedicated to the global media industry.
October 18, 2023
Blog
Indicators of a Flourishing Media Agency Partnership: What to Look For
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
October 12, 2023
Press
Advertisers and agencies are navigating closer ties amid tensions
Nick Waters discussed with Digiday the ongoing transformation within advertising agencies in response to the evolving demands from advertisers.
October 10, 2023
Blog
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
October 2, 2023
Blog
Reimaging Agency Selection: Why is now a good time to go to pitch?
The advertiser-media agency partnership is critical in business. When done right, it can transform brand value and assets while seizing short-term sales opportunities.
September 20, 2023
Press
Anthony Cardamone joins Ebiquity Italy as Managing Director
Ebiquity is pleased to announce the appointment of Anthony Cardamone as the new Managing Director. He succeeds Giulia Biesuz, who has dedicated over 15 years to the company.
September 4, 2023
Blog
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
September 4, 2023
// our recent news
Read our latest news
Your one-stop source for Market insights and news.
