News & Insights Archives - Page 4 of 46 - Ebiquity

News & Insights

Unravelling the AI Puzzle in Media Agencies: Striking the Balance Between Cost Efficiency and Revenue Models

Tackling Google’s Enhanced Transparency and Control updates

Unveiling Made for Advertising and Digital Media Waste

Advertisers Wasting Millions on “Made for Advertising” Sites

When marketing contract compliance meets internal audit

Out of home boosts other media channels

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

Why the third-party cookie is being deprecated?

Michelle Morgado Appointed Managing Director, UK & Ireland at Ebiquity

Incumbents struggle to retain media accounts in China amid slowdown