Press

Row over MFA label for publishers hits boiling point

Made for Advertising (MFA) sites received 21% of all ad impressions and 15% of digital ad spend. Our Travis Lusk shared with The Media Leader valuable insights on the challenges publishers face in distinguishing themselves from low-quality ad mediums.

READ MORE
Blog

Unveiling Made for Advertising and Digital Media Waste 

One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.

READ MORE
// our recent news

Read our latest news

Your one-stop source for Market insights and news.