sustainability Archives - Ebiquity

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Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices.

April 22, 2024

Press

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

Made for Advertising sites impact on decarbonisation and digital advertising

May 11, 2023

Press

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

Ebiquity CEO Nick Waters speaks to Campaign ASIA about the value gap in media, opportunities in APAC and progress in measuring media’s carbon footprint.

April 28, 2023

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contract compliance trends

September 18, 2024

Advertisers Benefit from $1.8Bn in Media Returns and Greater Transparency

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Overfitting

September 2, 2024

We need to talk about overfitting

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EU AI act update

August 1, 2024

How Advertisers Should Navigate the EU AI Act and Ensure Compliance

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balacing long short team invesments

July 1, 2024

Balancing long-term and short-term

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profit ability 2 1

June 3, 2024

Profit Ability 2: The killer slide that very nearly flew beneath the radar

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handling over mmm ebiquity wheelhouse

May 7, 2024

Handing over MMM data like a professional

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News & Insights Press

Thinkbox Profitability 2 study

April 25, 2024

Profit Ability 2: The new business case for advertising

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Blog News & Insights

iab sustainability tool ebq

April 22, 2024

Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs

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media leader mfa travis lusk

April 9, 2024

Row over MFA label for publishers hits boiling point

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made for advertising digital talk

March 25, 2024

Unveiling Made for Advertising and Digital Media Waste

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Blog News & Insights

mfa adalytics report ebiquity

March 13, 2024

Advertisers Wasting Millions on “Made for Advertising” Sites

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internal audit contract compliance ebiquity 1

March 8, 2024

When marketing contract compliance meets internal audit

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out of home media ebiquity wheelhouse 2

March 4, 2024

Out of home boosts other media channels

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fmcg-analytics-ebiquity-wheelhouse

February 5, 2024

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

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third party cookie google 1

February 1, 2024

Why the third-party cookie is being deprecated?

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December 11, 2023

Should ‘brand PPC’ be included in MMM econometric models?

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google ads search

November 29, 2023

Google’s Search Partner network comes under fire in research underlining brand safety vulnerabilities.

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ebiquity-wheelhouse-credibility-marketing-effectiveness

November 13, 2023

8 ways to build credibility in marketing effectiveness

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wfa-ebiquity-2024-media-budgets

November 7, 2023

Unveiling 2024: Key insights into global advertisers media budget

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ebiquity-transmit

October 18, 2023

Ebiquity launches ‘Ebiquity Transmit’ – A Game-Changer in Media Intelligence  

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agency selection media management

October 12, 2023

Indicators of a Flourishing Media Agency Partnership: What to Look For

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challenges enhancing business results ebiquity

October 2, 2023

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

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agency selection

September 20, 2023

Reimaging Agency Selection: Why is now a good time to go to pitch?

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marketing automation

September 4, 2023

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

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wfa ebiquity marketing effectiveness report 2

August 23, 2023

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

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youtube advertising ruben ebiquity

August 21, 2023

YouTube Advertising: Are Children’s Policies Being Violated?

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performance-related fee

August 17, 2023

Rigorous Performance-Related Fee management: the key to harmonious agency relationships

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key challenges paid search ebiquity 1

August 15, 2023

The 5 key challenges to overcome in Paid Search

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marketing effetiveness operating model wheelhouse

August 7, 2023

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

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tv ad revenue

July 21, 2023

Where next for TV ad revenue?

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ebiquity viewerslogic partnership

July 18, 2023

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

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health media agency networks

July 17, 2023

The health of media agency networks, implications for brands

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reflections ana procurement conference

July 10, 2023

Reflections on ANA Advertising Financial Management Conference and New Contract

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Bayesian Media Mix Modelling

July 3, 2023

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

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changing performance related fees

June 30, 2023

The changing face of Performance-Related Fees in media agency agreements

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ana media contract blog

June 29, 2023

ANA’s new & improved Media Agency Contract Template: What you need to know

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google misleading advertisers ruben

June 29, 2023

Google Antitrust: Results of Adalytics’ Advertising Spend Study

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ana-programmatic-media-report

June 28, 2023

Driving Change: Tackling ANA’s $20Bn in Media Waste

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performance-related fees media agency

June 21, 2023

Why now is a good time for advertisers to review agency performance-related fees

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wheelhouse jpj curve e1686652424839

June 12, 2023

How to calculate effective share of voice – is the JPJ curve still relevant today?

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procurecon 2023 blog

June 7, 2023

Time to get serious about creative and production contracts

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ana advertising financial conference

May 23, 2023

Mastering financial best practices and embracing change

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wfa ebiquity apac webinar

May 23, 2023

How can you optimise your influencer spend?

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trees esg ebiquity

May 11, 2023

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through

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ebiquity-annual-report

May 2, 2023

Ebiquity delivers a strong performance in 2022

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media performance investment 1

April 28, 2023

Measuring carbon footprint: Ebiquity CEO discusses progress and opportunities in APAC

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wfa_70_70_

April 26, 2023

Ebiquity’s commitment to creating a better media world

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agency-reviews-media-account-pitches-china

March 28, 2023

Expect more agency reviews and media account pitches in China in 2023

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News about twitter

February 22, 2023

Top brands are abandoning Twitter advertising because they fear a public backlash

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Creating a Better Media World, Together

February 16, 2023

Ebiquity becomes signatory to EU Code of Practice on Disinformation

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Digit on pc

February 2, 2023

A Puff of Carbon Dioxide

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Macro-economic outlook for brands in the era of uncertainty

October 17, 2022

Macro-economic outlook for brands in the era of uncertainty

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paid search challenges

September 9, 2024

Paid Search: The Challenges in Cost, Control and Counsel

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X antitrust lawsuit

August 7, 2024

X, Led by Elon Musk, Brings Antitrust Lawsuit Against Advertisers Over Alleged Boycott

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Google third-party cookies

July 23, 2024

Google’s decision to keep third-party cookies in Chrome – Ad world is relieved but sceptical.

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