Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest…
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions