Blog
HM The Queen
The management team and members of staff of Ebiquity Plc are deeply saddened to learn of the passing of Her Majesty Queen Elizabeth II. We offer our condolences to the Royal Family.
September 9, 2022
Year: 2022
Press
Media spending on Chinese E-commerce platforms is rising but shifting
Since last year, the E-commerce and internet economy in China has experienced a significant drop due to policy changes. A recent study from Ebiquity suggests that overall E-commerce trends are still looking positive in terms of media invest…
September 8, 2022
Blog
Pay for Performance in U.S. Local TV: Did You Get What You Paid for?
Challenging a norm that’s lasted decades, local TV stations and brands in the U.S. are looking to reverse the traditional transaction structures with a move towards pay for performance models.
August 31, 2022
Press
Increase transparency, control, and speed in TV advertising
Ebiquity, now also relies on AdScanner data to provide independent data-driven media investment advice to its clients.
August 30, 2022
Press
Advertisers Are Still Funding Spammy Sites and Disinformation
Advertisers Are Still Funding Spammy Sites and Disinformation, Ebiquity Report Finds. $115 million of ad spend went to made for advertising sites and $1 million went to funding misinformation
July 21, 2022
Press
Advertisers spent $115 million on clickbait sites
Advertisers are spending roughly a tenth of their budgets on clickbait sites, according to new report by Ebiquity
July 19, 2022
Press
Inflation is forcing advertisers to make some tough choices
Exclusive sitdown: Inflation is forcing advertisers to make some tough choices, warns Ebiquity’s boss
July 14, 2022
Press
Why the agency selection process is broken – and how to fix it
Agencies are increasingly unhappy with the pitch process. What’s to be done? Nick Waters, puts forward his suggestions
July 8, 2022
Blog
Digital ad spend set to grow by a third by 2024
The post-pandemic bounce back in ad spend – particularly investment in digital, most notably social – has enabled the global advertising market to catch up on the chaotic lost year of 2020
July 4, 2022
Blog
Ad-funded models – What’s happening to Netflix?
Netflix has officially followed the Disney+ announcement and confirmed that they will be launching an ad-funded tier, which will be ‘coming soon’
June 30, 2022
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