News & Insights Archives - Page 8 of 47 - Ebiquity

News & Insights

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

The changing face of Performance-Related Fees in media agency agreements

ANA’s new & improved Media Agency Contract Template: What you need to know

Google Antitrust: Results of Adalytics’ Advertising Spend Study

Driving Change: Tackling ANA’s $20Bn in Media Waste

Why now is a good time for advertisers to review agency performance-related fees

How to calculate effective share of voice – is the JPJ curve still relevant today?

Mastering financial best practices and embracing change

How can you optimise your influencer spend?

Made for advertising sites: How AdTech vendors can contribute to decarbonisation through