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Press

In the Press: Trust but verify – Heineken plans to in-house ad verification

In the Press: What is the future of TV? Broadcasters, media companies and analysts give their take

In the Press: A view from Michael Karg – Marketing is a science, so let’s treat it like one

In the Press: MediaCom scoops £425m Sky media account across Europe

In the Press: ‘Reinventing the wheel’: The reality of getting rival agencies to work together

In the Press: Tesco above-the-line adspend surges as rivals retrench

In the Press: Eliminating ambiguity on digital

In the Press: innamorati dei numeri, l’intervista a Arcangelo Di Nieri

In the Press: La field analysis: un sistema innovativo di valorizzazione delle live audience

In the Press: ‘Print is dead’ – then why do even the tech giants use it for their apology ads?