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Harder to dispute: why advertisers are slowing spending in the Google-Facebook duopoly
As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
Media spending on Chinese E-commerce platforms is rising but shifting
TV Advertising: Increase transparency, control, & speed
Made for advertising: Advertisers Are Still Funding Spammy Sites and Disinformation
Clickbait sites rake in $115 million from advertisers
Inflation is forcing advertisers to make some tough choices
Why the agency selection process is broken – and how to fix it
Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’
‘Active curation’: As TCF’s future hangs in the balance, advertisers’ audience tracking plans are in a holding pattern