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What’s with all the media pitches? Clients want agencies to be ‘part of the fabric’

Proving the value of influencer marketing

Hey Google! So, What’s Next for Ad Tech?

Re-evaluating media for recovery

WFA partner predictions for 2021

How do you make the case for advertising during a pandemic?

How marketers differentiate ad-supported streaming platforms, from Roku to Tubi

To navigate the Trump-Biden transition, brand leaders should take the ‘Dinner Party Test’

Will Black Friday save the retail industry?

Recreating the serendipity of holiday shopping online

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