marketing effectiveness Archives - Page 2 of 3 - Ebiquity

marketing effectiveness

Domino’s Success: Leveraging Data with Ebiquity’s Marketing Effectiveness Model

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Unlocking the Path to Marketing Excellence – The Journey to Effective Strategies

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

Ebiquity Partners with ViewersLogic to Enhance Media Investment Analysis Platform with Valuable Consumer Behaviour Insights

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

How to calculate effective share of voice – is the JPJ curve still relevant today?

As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct

Amid TV measurement challenges, industry arbiter Ebiquity anticipates growth, deeming it ‘supportive to our business’