the wheelhouse Archives - Page 2 of 2 - Ebiquity

the wheelhouse

Why Fast-Moving Consumer Goods brands need dedicated promotional effectiveness analytics

Should ‘brand PPC’ be included in MMM econometric models?

8 ways to build credibility in marketing effectiveness

How Fit-For-Purpose Marketing Effectiveness Drives Business Results

‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling

Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?

Bayesian Media Mix Modelling: Cure-all or caveat emptor?

How to calculate effective share of voice – is the JPJ curve still relevant today?