Blog
How Fit-For-Purpose Marketing Effectiveness Drives Business Results
Exploring the transformative potential of effective marketing investment and the challenges marketers face in making the right business case.
October 2, 2023
Tag: the wheelhouse
Blog
‘Always-on’ Analytics: The Pros and Cons of Automation in Marketing Mix Modelling
Where is marketing automation’s place in marketing mix modelling? George Wood considers the benefits & drawbacks of running automated, ‘always-on’ analytics for marketing effectiveness.
September 4, 2023
Blog
Insourced, outsourced or hybrid? What’s the best model for marketing effectiveness?
Client & Proposition Director, Ryan Rooney, considers the pros and cons of running marketing effectiveness insourced, outsourced, or using a hybrid model in between.
August 7, 2023
Blog
Bayesian Media Mix Modelling: Cure-all or caveat emptor?
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector.
July 3, 2023
Blog
How to calculate effective share of voice – is the JPJ curve still relevant today?
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,
June 12, 2023
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