Category: Blog

Ebiquity has today announced that its North American company, Stratigent, is being rebranded to become part of the global Ebiquity

Ebiquity’s Aaron Rigby, Director of Ad Intel, has been featured in The Drinks Association latest magazine ‘Drinks News’, discussing how

What would happen if digital wasn’t as powerful as the investment growth indicates? This is just one of the questions

At the end of June, we brought together a group of senior clients and our digital media experts for a breakfast event to help them get the most out of their digital advertising investment. We considered current trends and best practice in a…

Digital attribution often falls short: it needs to fit in with the bigger picture

At the end of last month, our Advanced Analytics practice published new research[1] showing that brands could be missing out on as much as $45bn profit globally by failing to optimise advertising investments. With digital shifting the marke…

After more than a year of build-up and preparation, the GDPR deadline has finally passed. Swathes of emails have been sent to mailing lists, databases have been updated and policies have been rewritten across Europe, but what does this chan…

Campaign reported this week that Accenture Interactive has launched a new “programmatic unit in response to ‘significant’ client demand”. The unit will reportedly “help clients to manage their programmatic ad-buying in-house and serve as an…