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Macro-economic outlook for brands in the era of uncertainty
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Marketers find first-party strategies easier said than done
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Advertising through a recession
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Harder to dispute: why advertisers are slowing spending in the Google-Facebook duopoly
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As the economy wobbles, advertisers and publishers at the top end of the market go more and more direct
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What steps should advertisers take to deliver responsible media investments?
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HM The Queen
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Media spending on Chinese E-commerce platforms is rising but shifting
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Pay for Performance in U.S. Local TV: Did You Get What You Paid for?
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TV Advertising: Increase transparency, control, & speed
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