Guides

This guide provides advertisers – and their agency partners – with guidelines on how to make the most of this new world. The guide is discipline agnostic and can be applied to any form of agency pitch. We have used our own experience of virtual pitching over the last few months and have also sought out external perspectives to encapsulate learnings from the advertiser community and across the media and marketing industry.

The key to more effective influencer marketing is brands empowering and enabling influencers to create and share content that is every bit as on-brand for the influencers as it is for the products or services being promoted.