Enhancing Sustainability in Digital Advertising: A Step Forward with IAB UK’s Environmental Sustainability FAQs
Ebiquity’s completion of the IAB UK’s Environmental Sustainability FAQs marks a significant milestone in our journey towards sustainability. These FAQs serve as a comprehensive guide designed to make environmental credentials more accessible, providing a framework for companies to assess and improve their sustainability practices.
The business case for ad budgets – in language the business understands
Mike Campbell, Head of International Effectiveness, delves into how our collaboration with national and transnational advertising industry bodies bolsters CMO effectiveness and drives superior ROI through aligned strategies with CFO priorities.
Tackling Google’s Enhanced Transparency and Control updates
Following the Adalytics study, Google’s latest updates in Performance Max promise more transparency and control, but to what extent? Our Les Hostetler provides an expert perspective on these changes and outlines 3 essential steps for advertisers to take.
Unveiling Made for Advertising and Digital Media Waste
One particular challenge has recently emerged at the forefront of industry discussions: the proliferation of Made-for-Advertising (MFA) sites and its consequential digital media waste. Recently, Ebiquity digital experts led a webinar tackling the issue of Made-for-Advertising (MFA) sites.
Advertisers Wasting Millions on “Made for Advertising” Sites
Another impactful report by Adalytics finds that hundreds of brands continue to have their ads observed on “Made for Advertising” websites. What can advertisers do now to better manage this wasted spend?
When marketing contract compliance meets internal audit
Ardit Bejko, Managing Director for North America at FirmDecisions, considers the very real benefits of a partnership between an Internal Audit team and an independent contract compliance expert.