News & Insights / Press / In the Press: Mark Ritson: 10 lessons all marketer...

In the Press: Mark Ritson: 10 lessons all marketers should take from Direct Line’s brand strategy

by Ebiquity Marketing
Wednesday, October 17, 2018

An in-depth overview from Marketing Week's, Mark Ritson on Direct Line Group’s brand strategy and its recent IPA Effectiveness Award. Ritson runs through the ten reasons why marketers should sit up and take note. 

To read the article in full on the Marketing Week website, please click here. 

First featured 17/10/2018. 

Latest News & Insights

Blog
Marketing budgets under heavy scrutiny at the UK’s biggest advertisers

A new study from the Incorporated Society of British of Advertisers (ISBA) and Ebiquity assessed the intentions of 59 brand advertisers.

November 2022

Blog
Netflix - What can advertisers expect?

Advanced TV/CTV is set to be the number one growth channel, with 67% of advertisers expecting to increase spending in this area. So, what can advertisers expect?

October 2022

Blog
Macro-economic outlook for brands in the era of uncertainty

Insights on the macro-economic outlook from Ian Whittaker and Ebiquity Group CEO, Nick Waters.

October 2022