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Press
October 17, 2018

An in-depth overview from Marketing Week’s, Mark Ritson on Direct Line Group’s brand strategy and its recent IPA Effectiveness Award. Ritson runs through the ten reasons why marketers should sit up and take note. 

To read the article in full on the Marketing Week website, please click here. 

First featured 17/10/2018. 

Want to read more?

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Better allocation of marketing spend could result in $45 billion more profit globally for brands each year – Nick Pugh a...Better allocation of marketing spend could result in $45 billion more profit globally for brands each year – Nick Pugh a…October 16, 2018

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Restoring trust and transparency in media – a timely reminderRestoring trust and transparency in media – a timely reminderOctober 18, 2018

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