Rückblick auf das Werbeverhalten im Biersektor 2017
Der Bierkonsum in Deutschland scheint Statistiken und Berichten nach seit Jahren rückläufig zu sein. Eine hohes Gesundheitsbewusstsein in der Gesellschaft und ein Konsumwandel könnten Auslöser für diese Entwicklung sein. Aber auch die Nachf…
Ebiquity-Event: Herausforderungen für Werbungtreibende in 2018
Ebiquity hat am 22. Februar 2018 in der Düsseldorfer ESPRIT arena für Werbungtreibende einen Media-Jahresausblick veranstaltet. Im Rahmen einer abendlichen Vortragsreihe richteten sich die Inhalte dabei branchenunspezifisch an Media- und Ma…
An Introduction to Improving Customer Experience with Artificial Intelligence
With recent advancements, such as cloud-based data sets and new algorithms, brands are beginning to explore innovative ways to utilize
What We’re Looking Forward to at the 2018 ANA Media Conference
The much-discussed topic of media transparency first arrived at ANA Media during a 2015 presentation and has subsequently helped reshape, and been a leading story in the advertising industry. Much has been done since then to uncover the iss…
Ebiquity appoints Chairman Designate, Rob Woodward
London, February 27th, 2018 – Ebiquity has announced today the appointment of Rob Woodward as Chairman Designate. He will succeed Michael Higgins who will retire after 12 years as Chairman of the Company, following the AGM on 9th May….
Breakthrough thinking at Mediatel conference on the future of brands
Dominant themes: proving marketing ROI, choosing trusted advisors, the opportunities emerging from new data privacy laws, and innovation in storytelling Last week, Ebiquity partnered with Mediatel Events to stage a conference on the future …