Bayesian Media Mix Modelling: Cure-all or caveat emptor?
The “Bayesian versus traditionalist” tribal conflict has reached the media mix industry. Until recently, this had been a rarefied debate, limited to the data scientists who work in our marketing effectiveness practice. But there’s evidence that is shifting from the theoretical to the practical in the sector.
The changing face of Performance-Related Fees in media agency agreements
In the increasingly complex marketing ecosystem, it’s important that advertisers regularly revisit and remind themselves of the fundamental principles of
ANA’s new & improved Media Agency Contract Template: What you need to know
Although the ANA media agency contract template is based on American law and tailored to the unique commercial nuances of
Driving Change: Tackling ANA’s $20Bn in Media Waste
The ANA recently published the first look of their Programmatic Media Supply Chain Transparency study. While global open-web programmatic media
Why now is a good time for advertisers to review agency performance-related fees
This new guide has been designed to help advertisers review and – where necessary – reset Performance-Related Fees. Thanks to
How to calculate effective share of voice – is the JPJ curve still relevant today?
Welcome to the Wheelhouse, a new series of blogs from Ebiquity’s Marketing Effectiveness team. Priya Patel, Group Director at Ebiquity,