Blog

Many brands are investing more of their marketing budgets in paying those with big followings on social media platforms to actively promote their products.

Clients are asking what coronavirus means for them in terms of their media and marketing plans, including what the risks and opportunities may be – short-term and long-term.

As marketing becomes increasingly fragmented and complex, and as consumer demands and regulation around data privacy change, it’s becoming clear that measurement needs to change as well.

Last week Ebiquity partnered with Mediatel to stage the excellent Future of Brands conference in London. It was the third year running

It’s becoming a focal point for brands – but influencer marketing requires a significant improvement in the sophistication of execution

Earlier this week, Accenture announced that it will close its Media Auditing business in August 2020.  This announcement has understandably attracted wide interest and comment in the media sector.  As the leading global media measurement bu…