Big brands go direct to the consumer in a crisis
The coronavirus pandemic has been a catalyst for some of the world’s biggest brands to open online stores serving products direct to consumers’ homes.
Why this Facebook boycott is different
Major brands have been joining the boycott every day, putting pressure on Facebook to root out hate speech and misinformation by average users and world leaders alike.
Read this before you restart your ad spend
A high degree of flexibility is needed when thinking about communicating with consumers who are now ready to shop after months of sheltering at home
Measuring creative effectiveness
The impact of creativity is measurable, our latest viewpoint states, but it requires techniques that allow for the fine tuning of assets and campaigns.
Facebook’s refusal to crack down on Trump posts could move ad budgets elsewhere
Facebook’s Mark Zuckerberg’s position is causing some brands to pause and rethink their advertising spends on the platform.
What changes (and accelerates) in ad tech during a recession
The recession has accelerated a lot of what was already bound to happen and The Trade Desk restricting publishers from selling the same impression via the same ad tech vendor.