What would happen if digital wasn't as powerful as the investment growth indicates? This is just one of the questions Tim Hussain, Managing Principal, Ebiquity Tech asked the audience at Sanoma Live 2018. 

Sanoma Live 2018 brought together senior marketing, digital and media professionals to discuss the industry's latest movements and trends. Tim Hussain recently spoke at this event discussing the key challenges and considerations surrounding digital advertising. 

During his talk, Tim brought to light some hard truths regarding the return on investment surrounding digital advertising, drawing on some recent Ebiquity research with Thinkbox that showcased online advertising to be the least effective medium when it comes to return on investment. 

To watch Tim's talk in full, please see below.